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McConaughey Uses RV for PR
 Matthew McConaughey, who stars in and is an executive
producer of the upcoming action-adventure "Sahara," has begun a cross-country
tour in his personal Airstream trailer, which was specially outfitted with art
from the film. As he explores the country, meets fans, and spreads the word
about his new film, McConaughey will document his experiences in a blog at
mtv.com/movies.
In "Sahara," master explorer Dirk Pitt (McConaughey) takes
on the adventure of his life when he embarks on a treasure hunt through some of
the most dangerous regions of West Africa. Searching for what locals call the
"Ship of Death," a long-lost Civil War battleship which protects a secret cargo,
Pitt and his sidekick (Steve Zahn) use their wits and clever heroics to help
Doctor Eva Rojas (Penelope Cruz), when they realize the ship may be linked to
mysterious deaths. The film is based on a novel by Clive Cussler, and it opens
in theaters nationwide on April 8.
Several times each week during his
expedition, McConaughey will share his thoughts, experiences, and photos on his
blog at the mtv.com audience.
Commenting on the announcement, McConaughey
said, "I love getting on the road and meeting new people in new places. It's an
adventure, just like the film. I'm also excited to be keeping a blog-I've always
kept diaries on my road trips; now, I'm going to share the experience. There
should be some cool, interesting, and unexpected stories to tell."
McConaughey kicked off the tour in Daytona Beach where he served as Grand
Marshal for the Daytona 500. Following that, he will make stops in big cities,
small towns and military bases from Orlando to New York to San Diego during the
six-week tour.
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